The Explore Northwest Florida (ENWFL) Organization

Explore Northwest Florida is a team of ten Northwest Florida counties located in the Apalachicola River and Choctawhatchee River basins. The counties have joined together to create a regional tourism destination. Our mission is to create a regional rural tourism organization that encourages sustainable tourism through public/private partnerships to preserve and promote the unique resources of the ENWFL Region. We carry out this mission by providing services that enhance and support the tourism industry throughout the region.

Since 2010 RiverWay South, now doing business as Explore Northwest Florida, has leveraged local contributions with grant funding and in-kind services totaling over $800,000 to carry out the mission of the organization. In 2017 RiverWay South was able to match every dollar of local funding received with more than six dollars from other sources to deliver a comprehensive and robust package of marketing and educational programs and materials.


President – Pam Fuqua, Jackson County, 78 Degree Media
Vice President – Kristy Terry, Calhoun County Chamber of Commerce
Secretary – Ashley Pettis, Holmes County Development Commission
Treasurer – Allara Mills Gutcher, Regional Representative, The Planning Collaborative
Immediate Past President- Heather Lopez, Washington County Tourist Development Council

John Alter, At-Large Member, Northwest Florida Water Management District
Christine Andreasen, Jackson County Tourist Development Council
Bruce Ballister, At-Large Member, Apalachee Regional Planning Council
Curt Blair, Franklin County Tourist Development Council
Benjamin Chandler, Gadsden County, Chattahoochee Main Street
Jason Cutshaw, Walton County Tourist Development Council
Susan Estes, At-Large Member, Opportunity Florida
Lee Garner, Gadsden County Tourist Development Council, City of Chattahoochee
Melinda Gates, Walton County
Anne Glick, At-Large Member, Florida Fish and Wildlife Conservation Commission
Rebecca Prince, Holmes County Chamber of Commerce and TDC
Dan Rowe, Bay County, Visit Panama City Beach
John Solomon, Franklin County, Apalachicola Bay Chamber of Commerce
Jennifer Vigil, Bay County, Destination Panama City

Betty Webb, Project Manager
PO Box 473 – Apalachicola, FL 32329 – (850) 323-0567

For more information about Explore Northwest Florida send us an email at:  info@explorenwflorida.com


RWSAC, dba Explore Northwest Florida, governing documents, conflict of interest policy, and financial statements are available upon request.