Explore Northwest Florida has an increase in visitors who are discovering the unique character and breathtaking beauty. There are many reasons for its rise in popularity. Down home charm and friendly faces are the norm.

Travelers can walk through historic villages, photograph downtown murals, visit a museum, dive for scallops, paddle downstream, catch a record bass, and hop on a train. Hike the Florida National Scenic Trail as it winds through hundreds of miles of natural beauty or go birding at a Great Florida Birding and Wildlife Trail site. Explore our Northwest Florida destinations, where nature-based and heritage-based tourism is at its very best.

A new and exciting experience awaits everyone: young or old, with or without disabilities, in top shape or not so much. There are no long lines, no road rage, and no high costs… just added value.

So come make memories, Explore Our Florida.

Oak tree branch hanging over edge of Lake Seminole, Florida.