Meet Our Members

About Explore Northwest Florida

Explore Northwest Florida is a team of Northwest Florida counties that have joined together to create a regional destination marketing organization with a mission to encourage sustainable tourism through public/private partnerships to preserve and promote the unique resources of the region. Stretching from the shores of the Gulf of Mexico to the northern Florida state line flanked by the Apalachicola River and Bay estuary system in the east to the coastal sand dunes and Choctawhatchee River in the west, you’ll find the region delivers an abundance of amenities ready to offer visitors a nature-based tourism destination.

Since 2010 Explore Northwest Florida (previously known as RiverWay South) has leveraged local contributions with grant funding and in kind services totaling over $400,000 annually to carry out the mission of the organization. The organization matches every dollar of local funding received with more than ten dollars from other sources to deliver a comprehensive and robust package of marketing programs, educational enhancement opportunities and promotional materials.

Check Out Our Team

Board of Directors

Jennifer Vigil

Bay County TDC/Destination Panama City

Rachel Banks

Vice President
Bay County TDC/Visit Panama City Beach

Kelsi Williams

Jackson County Tourist Development Council

Kelli Godwin

Visit Gulf County

Allara Mills Gutcher

Immediate Past President
The Planning Collaborative

John Alter, Northwest Florida Water Management District
Leslie Steele, Gadsden County Tourist Development Council
Benjamin Chandler, Apalachee Regional Planning Council
Matt Algarin, Walton County TDC
Silvia Williams, Visit Gulf County
Melinda Gates, Walton County
Lesley Hatfield, Holmes County TDC and Chamber of Commerce
Heather Lopez, Washington County Tourist Development Council
John Solomon, Franklin County Tourist Development Council
Kristy Terry, Calhoun County Chamber of Commerce
Anne Glick, Florida Fish & Wildlife Conservation Commission

Betty Webb, Project Manager
PO Box 473 – Apalachicola, FL 32329 – (850) 323-0567

For more information about Explore Northwest Florida send us an email at:

RiverWay South Apalachicola Choctawhatchee, dba Explore Northwest Florida, governing documents, conflict of interest policy, and financial statements as well as board meeting minutes are available upon request.

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